Designing fintech branding and marketing for a tech giant entails creating a cohesive brand identity across six companies, which is no small feat. We established shared brand values and translated them into a visual identity with libraries, style directions, and guidelines. This approach was extended to our website, micro-branding for products and services, whitepapers, reports, Thought Leadership content, and both online and offline marketing materials.

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We refined the fintech brand identity and marketing assets from A to Z for the parent brand and six subsidiary companies under the group.

Client

Hashkey Group

Sector

Fintech, Blockchain, Crypto, Web3

Services

Branding
UX/UI Design
Digital Assets Design

hashkey.com

HashKey Group

Hashkey Group is a leading financial technology company specializing in blockchain solutions and digital asset management. With a strong foothold in the cryptocurrency industry, Hashkey Group offers a comprehensive suite of services, including cryptocurrency trading, custody, and investment products. Their expertise extends to decentralized finance (DeFi), security token offerings (STOs), and blockchain infrastructure. As a trailblazer in the field, Hashkey Group continues to shape the future of digital finance, bridging traditional financial systems with the emerging world of blockchain technology.

Microsite Design for 'Crypto Savvy Podcast' Series

Our team created a comprehensive concept for the ‘Crypto Savvy’ Podcast series. This project involved designing fresh Key Visuals, multiple web page layouts, and an intuitive interface for the Podcast Player.

Thought Leadership

HashKey Capital is a premier digital asset investment firm based in Hong Kong. Our team developed impactful thought leadership assets that effectively showcase their expertise in the cryptocurrency and blockchain industry. These assets are designed to communicate HashKey Capital’s unique value propositions and solidify their leadership position in the market. By leveraging our innovative design solutions, HashKey Capital can confidently establish their brand as a trusted authority in the digital asset investment landscape.